Lessons from the Greenpeace Group Twitter Experiment 1

I recently came across a fascinating article detailing a Twitter experiment undertaken by the team behind @GreenPeaceUK. GreenPeace is opening up their organizational Twitter account by allowing a large number of employees to tweet directly from the @GreenPeaceUK account and reach the organizations 40,000+ followers. You can read the full article and interview here. Sophia Cheng interviewed James Sadri, ...